Sands, #90minutechallenge, #15babiesaday

Sadly in the UK 15 babies will die each day in the UK – on average one baby every 90 minutes. Our #15babiesaday initiative that is being launched during Sands Awareness Month in June highlights this and invites you to take part in a #90minutechallenge to help save babies’ lives. Could you imagine your lives changing for ever in the time it takes to watch a football match or watch Disney's The Jungle Book? Each day on average 15 families will experience the stillbirth or neonatal death of their precious and much loved baby.